Uwe Hook, Founder

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Uwe created Hook Consulting to help companies grow and prosper by applying digital thinking throughout the enterprise.

He was trained first as a lawyer and and as an “ad man”, then as a digital strategist and finally as a digital transformation expert. As a result, he brings rigor and strategic thinking to digital innovation, and breaks through traditions and outdated ways of thinking that get in the way of making real impact and meaningful change.

Uwe works with businesses of all sizes - from seed-stage start-ups to the Fortune Global 500.

He has led strategy and innovation teams at agencies, was embedded with executive teams as an advisor and consultant, and consulted with brands directly as a strategic advisor. His experiences runs across categories including Financial Services, Technology, Automotive, Travel and Media & Entertainment.

In addition to leading Hook Consulting, Uwe speaks frequently on the role of digital thinking applied throughout companies, Digital Transformation and his personal passion, Digital Enlightenment.